1800 277 768If you follow the following marketing tips you will be engaging and having greater conversations with your customers in no time!
EDM Campaigns
Email campaigns are the most cost-effective way to communicate with your customer base. If you read our previous article on database management, then this will be the quickest way to start the conversation with customers. To make most of your EDM campaigns, make sure you have the following in place:
- Clear messaging
- Engaging visuals
- Strong Call to Actions
Leveraging Social Media
Social media strategies are imperative in the business climate we operate in. Although for some smaller organisations this can be quiet the investment, having a strategy to make the most of the effort makes all the difference. You can use social media platforms to expand your audience, grow your business across a variety of markets and increase brand recognition. This will generate leads however, what makes this successful is your ability to engage with the customer.
The best way to manage leads are as follows:
- Create a sales funnel.
- Call to action – get them clicks leading customers to landing pages.
- Capture details via online forms.
- Utilise your CRM tools to keep communication levels up.
Finally, one big differentiator to success is your willingness to get in touch with customers and keep on trying again and again (within reason of course). Always review your ROI (Return on Investment) when utilising social media platforms as the advertising guidelines are continually changing.
Referral Programs
People always love a win and if you can provide them with something it could be the difference in a deal being made or lost. The best part, it could be as simple as a movie or fuel voucher. This could be the be cheapest lead you generate because everything you do should be ROI based. All the best companies are built from solid customer driven referrals and this could kick start that foundation. You could also use these programs as advertising content across your website and social media content.
At Ausloans Finance Group we have all the tools, systems and procedures to help you pivot your business for growth and scale.